five things I'd fix tomorrowif I bought your flower shop.
A fresh-eyes walkthrough of your shop the way an expert buyer sees it — and the fixes that pay off fast.
save my seat ✦no, we're not asking you to sell.
This workshop is for shop owners who are keeping their shops — and want them running better. When you've been in your four walls every day for years, you stop seeing what a fresh set of expert eyes catches in five minutes. We're lending you those eyes.
the fixes hiding in plain sight
We're not spoiling the five before Wednesday — but here's the territory we're walking through:
The first five minutes
Run your shop through a first-time customer's five senses the moment they walk in your door. It's day 9,000 for you. It should still feel like day one for them.
The quiet money leak
Your shop's proudest, most creative work might be its biggest profit leak — and nobody on your team is doing anything wrong.
The culture you're accidentally building
How the phone gets answered, how the team shows up, how the counter feels — the small consistencies that quietly set your shop's whole vibe.
The digital front door
Wrong hours, dead links, unanswered reviews — the online version of a locked door with nobody behind the counter.
The fastest payoff
Three fast marketing moves we'd make first — they cost next to nothing and start paying off this week.
Live Q&A
Bring your questions — Vonda, Lori & Ellie stick around after the five.
save my seat ✦You'll leave with a buyer's-eye checklist
Walk back into your shop Thursday morning seeing it the way an expert buyer would — and knowing exactly where to start.
your fresh set of expert eyes
Three perspectives, hundreds of flower shops between them.
Vonda LaFever
Flower Clique
Decades inside retail flower shops of every size — she knows what a thriving shop looks like from the cooler to the books.
Lori Wilson
Flower Clique
The customer service and sales training expert — she hears what the conversations at your counter and on your phone are really costing you.
Ellie LaFever
Flower Clique
The digital lens — how your shop shows up online, and whether it's winning you orders or quietly losing them.