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The Password Problem: Protecting Your Flower Shop in the Age of AI
Multi-factor authentication is annoying. Getting hacked is worse. Vonda and Lori walk through where flower shops are exposed and three things to fix today.
What Your Team Is Really Learning From You: Leadership Lessons That Stick
Your team copies what you tolerate, not what you say. Vonda and Lori work through ten management lessons and what each one looks like in a flower shop.
Stop Overthinking Social Media: Simple Strategies That Actually Work for Florists with Sarah LoBue
Sarah LoBue AIFD of Main Street Florist on treating your feed like a window into your shop, not a billboard - plus her three tips for florists who feel stuck.
The Empathy Blind Spots Every Leader Needs to Examine
Episode 344: Empathy is not something you either have or you don’t - it is a skill you can practice, strengthen, and sometimes struggle to access. In this…
Empathy Continued: Head, Heart, and Hands in the Flower Shop
Episode 343: Empathy is not just about feeling someone else’s emotions—it can shape how we communicate, lead our teams, serve customers, and respond when…
Empathy Isn’t Agreement: The Leadership Skill Every Flower Shop Needs
Episode 342: Can empathy really make your flower shop more profitable? In this episode, Lori shares the key lessons from her leadership presentation at AIFD…
You Belong Here: Mentorship, Positivity & Welcoming the Next Generation
Episode 341: Fresh from AIFD Symposium 2026, Vonda reflects on the moments that mattered most and they weren’t always found on the stage. In this heartfelt…
The Keepers of the Pretty | Moments with Marlin
Episode 340: What does it really mean to “make it pretty?” In this first Moments with Marlin episode, floral industry favorite Marlin Hargrove joins Lori…
Why People Don’t Change (And What Great Leaders Do Instead)
Episode 339: In this episode, Vonda and Lori explore a surprising truth about leadership: knowing better doesn’t always mean doing better. Drawing from…
Behind the Blooms: How the American Floral Endowment Supports Every Florist
Episode 338: Most florists have seen the AFE logo, but many don’t realize just how much the American Floral Endowment impacts their business every day. In…
Blossoms & Bourbon: How Mark Frye Built a Floral Brand, a Business & a Global Audience
Episode 337: In this episode, we sit down with Mark Frye of Creative Occasions Flowers and Events to talk about his unexpected path—from speech pathologist…
When Your Dream Job Doesn’t Feel Right Anymore: Career Clarity & Courage in the Floral Industry
Episode 336: What happens when the dream you’ve been working toward for 20 years suddenly doesn’t feel right anymore? In this episode, we sit down with Kate…
What Sticks With You: Grandbabies, Mentors & the Lessons That Last
Episode 335: This week, Lori is back and fresh off one of the most meaningful experiences of her life: meeting her new grandson. As the conversation…
The Hidden Impact of People in Your Life (and Your Business)
Episode 334: This week’s episode is a solo, heartfelt reflection as Vonda takes the mic while Lori enjoys the first precious days with her new grandson.…
More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Episode 333: In this episode, we’re diving into everything you didn’t know you needed to know about the AIFD Symposium—and why it’s so much more than just…
Quick - Train Your Team on This Before Mother’s Day Hits
Episode 332: Mother’s Day is here—and the difference between a decent week and a record-breaking one comes down to how your team communicates with…
Finding Your People: The Power of Community (In and Beyond Flowers)
Episode 331: What does community really mean - and why does it matter so much, especially in the floral industry? In this heartfelt and honest conversation,…
From Forensics Lab to Flower Moxie with Amy McCord
Episode 330: What do forensic science and floral design have in common? For Amy McCord, founder of Flower Moxie, they're both part of the same unlikely…
Hard Truths Flower Shop Owners Need to Hear
Episode 329: This one might sting a little. Lori and Vonda are saying the quiet part out loud—sharing the hard truths flower shop owners need to hear but…
What You Can Control (and What You Have to Let Go)
Episode 328: After Easter reflections (and a few stories involving pools, squirrels, and unexpected repairs), Lori and Vonda dive into a conversation that…