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Stop Overthinking Social Media: Real Strategies That Work
Episode 327: If social media feels overwhelming, confusing, or like one more thing on your already full plate, this episode is for you. Lori and Vonda sitā¦
Just Add Flowers: Inside That Flower Feelingās Mission to Make Flowers an Everyday Habit
Episode 326: In this episode, Vonda and Lori welcome Vanessa Leite , Executive Director of That Flower Feeling , for a timely conversation about theā¦
AIFD Registration Is Open!! From Vision to Reality: Elevate 2026 in Orlando
Episode 325: Registration is officially open ā and weāre celebrating with a behind-the-scenes conversation you wonāt want to miss. In this episode, Vondaā¦
Jelly Beans & Trust: 7 Subtle Ways to Win Customers for Life
Episode 324: What do jelly beans, golf course comfort stations, and customer service have in common? More than you might think. In this episode, Vonda andā¦
Why Showing Up Matters: The Power of Face-to-Face in Floral Education
Episode 323: In a world where we can learn anything online, is it still worth leaving your shop to attend a floral conference? After returning from theā¦
What Makes You Leery? Trusting Your Gut in Life, Business, and Flowers
Episode 322: What makes you instantly leery of a person or situation - and why does your gut matter more than you think? In this candid and wide-rangingā¦
Trust, Betrayal, and the Healing Power of Kindness
Episode 321: Broken trust doesnāt just hurtāit reshapes how we see people, relationships, and ourselves. In this episode, Vonda and Lori talk candidly aboutā¦
Bizarre Psychology & Valentineās Day: Why People Think, Feel, and Buy the Way They Do
Episode 320: Valentineās Day brings out fascinating human behavior. In this episode, Vonda and Lori unpack bizarre psychology facts, from confidence biasā¦
The Warren Buffett Principle Every Florist Should Implement
Episode 319: Kindness is a free investment with the highest returns ā so why don't more florists treat it that way? Inspired by Warren Buffett'sā¦
Dilly, Dally & Clique Conference Confessions: SAF Next Gen
Episode 318: In this episode, Lori and Ellie sit down for a candid (and slightly unfiltered) conversation weāre calling Clique Conference Confessions . Fromā¦
Your Valentineās Day Staff Meeting: Prepared, Profitable, and Positive
Episode 317: Valentineās Day is the busiest and most important holiday of the year for florists, and preparation makes all the difference. Vonda and Loriā¦
The Bingo Card Check-In: Progress, Perspective, and a Little Industry Tea
Episode 316: In this episode, Lori and Vonda flip their 2025 Bingo Cards and reflect on what actually got done, what didnāt, and why that matters. Fromā¦
Clean Up the Crap & Keep Going: A New Year, A New Word
Episode 315: In this special anniversary episode, Vonda, Lori, Ellie, and Kami gather to celebrate six years of Business & Pleasure of Flowers. Theyā¦
From Pinterest to Petals: Turning 2026 Trends into Flowers with Ellie LaFever
Episode 314: Ellieās back as the resident trend predictor, and this episode is all about whatās coming next for 2026, before your customers start asking forā¦
10 Signs Youāre Mentally Strong (Even If You Donāt Feel Like It)
Episode 313: Itās almost Christmas, the packages are at the mercy of FedEx and UPS, and Loriās dad is calling two days before the holiday wondering if heā¦
My Customer Service Voice vs. What I'm Really Thinking
Episode 312: Lori and Vonda lean into the chaos of the holiday season and tackle a topic every florist can relate to, what your customer service voice needsā¦
Taking Your Brand to the Next Level in 2026 with Angelique of Accent Decor
Episode 311: In this episode Ellie sits down with Angelique Witcher , Director of Marketing at Accent Decor , to talk all things branding and elevating yourā¦
Not Every Customer Is Mad: The Power of Pause and Kindness
Episode 310: In this heartfelt episode, Lori and Vonda open up about the emotional side of customer serviceāespecially during the busy holiday season. Theyā¦
Designing a Dream Wedding in Rome: Flowers, Flexibility & a Whole Lot of Love
Episode 309: In this special episode, Lori and Vonda welcome a very important guestāEllieāto relive her unforgettable wedding in Rome and pull back theā¦
Email Marketing That Builds Real Customer Connection
Episode 308: Recorded at peak āend-of-day brain,ā Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing thatā¦