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11/10/25 11/10/25

Mayhem with Marlin: Christmas Installs 101 — Pricing, Process & Profit

Episode 307: Lori and Vonda welcome friend and designer, Marlin Hargrove AIFD, for a masterclass in holiday home installs—equal parts sparkle and straight…

11/3/25 11/3/25

Making Magic (and Marketing) Happen for the Holidays

Episode 306 : When it rains, it pours — but even in the busiest, most chaotic weeks, florists know how to make something beautiful bloom. In this lively and…

10/27/25 10/27/25

When It Rains, It Pours: Giving Yourself Grace in Life’s Storms

Episode 305: In this heartfelt and candid conversation, Lori opens up about one of those weeks — when everything seems to happen at once. From car troubles…

10/20/25 10/20/25

Wonder Over Noise: What Mr. Rogers Still Teaches Us

Episode 304: This week, Lori and Vonda catch up on life, caregiving, and the whirlwind of a recent Italy wedding trip before diving into the timeless wisdom…

10/13/25 10/13/25

Opportunity > Obstacles: A Candid State-of-the-Industry with SAF’s Kate Penn

Episode 303: Society of American Florist (SAF) CEO Kate Penn joins Lori and Vonda to unpack what’s really happening in floral retail—rising consumer spend,…

10/6/25 10/6/25

What Is Flower Clique, Really?

Episode 302: One of the questions we hear most often when we're out at shows, conventions, and symposiums is: “So…what is Flower Clique?” In this…

9/29/25 9/29/25

The Outsider’s Perspective: Working Inside a Family Business

Episode 301: What’s it really like to work in a family-owned business? In this episode, Lori chats with Mimi Pacheco, Marketing and Communications at Jet…

9/22/25 9/22/25

Episode 300: Celebrating Milestones, Memories, and Lessons Learned

Episode 300: Three hundred episodes later—wow! What started as a “let’s try it for a year” experiment has turned into a five-year journey filled with…

9/15/25 9/15/25

Morning Habits That Change Everything

Episode 299: In this lighthearted and thoughtful episode, Vonda and Lori kick things off with karaoke night plans, road trip shenanigans, and a few laughs…

9/8/25 9/8/25

People, Petals & Big News: A Conversation with Bill LaFever on What’s Next

Episode 298: Lori’s voice is back—and so is the chatter across the floral world. In this episode, Vonda and Lori sit down with industry leader and President…

9/1/25 9/1/25

50 Years in Flowers: Vonda's Origin Story

Episode 297: In this special solo episode, Vonda LaFever, AIFD, takes us on a heartfelt journey through her 50 years in the floral industry. From her very…

8/25/25 8/25/25

Marketing with Intention: Tone, Templates & Timing for Florists

Episode 296: Marketing is so much more than pretty Instagram posts – it’s the way your team answers the phone, the words you choose in an email, and the…

8/18/25 8/18/25

From SAF to Sympathy Sales: Lessons, Laughter, and Lasting Tributes

Episode 295: In this episode Vonda and Lori share their takeaways from the SAF Convention—highlighting programs, conversations, and connections that sparked…

8/11/25 8/11/25

Three Generations, One Flower Clique: Behind the Scenes of Family, Flowers, and Fun

Episode 294: What happens when three generations come together for a week-long Flower Clique photo shoot? Lori and Vonda are joined by Ellie and Vonda’s…

8/4/25 8/4/25

The Deadline Advantage: Less Stress, More Done

Episode 293: In this solo episode, Vonda steps in while Lori waits to see if she is selected for jury duty—and uses the moment to talk about something every…

7/28/25 7/28/25

From Castles to Conferences: Lessons from Abroad and AIFD

Lori's lessons from Scotland and Ireland meet Vonda's fresh-eyes view of AIFD Symposium — and one humbling truth about volunteering: stop raising your hand.

7/21/25 7/21/25

The Most Profitable Tool in Your Shop: It’s Not What You Sell

Episode 291: What’s the #1 factor influencing your flower shop’s success? Spoiler: it’s not your flowers. In this episode, Lori dives deep into why your…

7/14/25 7/14/25

Quotes, Bugs & Big Truths: What’s Crawling Across Your Mind (and Legs)

Episode 290: Lori and Vonda kick off with a hilarious (and slightly traumatic) story that every light sleeper will understand—then dive into a list of…

7/7/25 7/7/25

Make a Statement or Stay in the House: Marlin Hargrove’s Journey to Freelance Floral Designer, one of Laughter, Redemption, and Floral Passion

Episode 289: Recorded on Lori's birthday, Lori and Vonda are joined by the one and only Marlin Hargrove—freelance designer, industry educator, and…

6/30/25 6/30/25

Behind the Click: The Reality of Our Photo Shoots

Episode 288: In this honest and behind-the-scenes episode, Vonda, Lori, and Ellie unpack the highs, lows, and lessons from Flower Clique’s most ambitious…