Episode 303: Opportunity > Obstacles: A Candid State-of-the-Industry with SAF’s Kate Penn
Episode 303: Society of American Florist (SAF) CEO Kate Penn joins Lori and Vonda to unpack what’s really happening in floral retail—rising consumer spend, experience-driven shopping, value-aligned buying, and how smart shops are winning with culture, training, and tighter ops. We hit staffing + succession, smaller holidays, practical website/SEO moves, SAF’s advocacy updates, and a sneak peek at SAF’s new AI “coach.” Actionable, optimistic, and real.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist