Hundreds of episodes. Take what you need.
Search any topic or keyword — holidays, hiring, pricing, whatever you're looking for.
What Makes You Leery? Trusting Your Gut in Life, Business, and Flowers
Episode 322: What makes you instantly leery of a person or situation - and why does your gut matter more than you think? In this candid and wide-ranging…
Trust, Betrayal, and the Healing Power of Kindness
Episode 321: Broken trust doesn’t just hurt—it reshapes how we see people, relationships, and ourselves. In this episode, Vonda and Lori talk candidly about…
Bizarre Psychology & Valentine’s Day: Why People Think, Feel, and Buy the Way They Do
Episode 320: Valentine’s Day brings out fascinating human behavior. In this episode, Vonda and Lori unpack bizarre psychology facts, from confidence bias…
Clean Up the Crap & Keep Going: A New Year, A New Word
Episode 315: In this special anniversary episode, Vonda, Lori, Ellie, and Kami gather to celebrate six years of Business & Pleasure of Flowers. They…
10 Signs You’re Mentally Strong (Even If You Don’t Feel Like It)
Episode 313: It’s almost Christmas, the packages are at the mercy of FedEx and UPS, and Lori’s dad is calling two days before the holiday wondering if he…
My Customer Service Voice vs. What I'm Really Thinking
Episode 312: Lori and Vonda lean into the chaos of the holiday season and tackle a topic every florist can relate to, what your customer service voice needs…
Not Every Customer Is Mad: The Power of Pause and Kindness
Episode 310: In this heartfelt episode, Lori and Vonda open up about the emotional side of customer service—especially during the busy holiday season. They…
Making Magic (and Marketing) Happen for the Holidays
Episode 306 : When it rains, it pours — but even in the busiest, most chaotic weeks, florists know how to make something beautiful bloom. In this lively and…
Opportunity > Obstacles: A Candid State-of-the-Industry with SAF’s Kate Penn
Episode 303: Society of American Florist (SAF) CEO Kate Penn joins Lori and Vonda to unpack what’s really happening in floral retail—rising consumer spend,…
The Deadline Advantage: Less Stress, More Done
Episode 293: In this solo episode, Vonda steps in while Lori waits to see if she is selected for jury duty—and uses the moment to talk about something every…
Get the Giggles: Unforgettable Valentine’s Day Card Messages from Florists
Episode 268: Flowers are known to speak the unspoken sentiments of love, care gratitude and sincerity, but sometimes the accompanying notes have a whole lot…
Blooming Hearts: A Valentine's Day Special
Description: Lori has fun interviewing Vonda and Ellie before Valentine's Day to learn a bit about their personal preferences in terms of design styles…
Valentine's Day Countdown! Steps to Success
Episode 265: Lori and Vonda guide you through personalize and essential steps to a successful Valentine's Day in your flower shop. They emphasize the…
Navigating Trade Policies and Tariffs with Insights for Valentine's Day 2025
Episode 259: In this episode, Lori and Vonda are joined by Bill LaFever, President of the Bill Doran company, to dive into crucial issues impacting the…
Gratitude and Thanksgiving
Episode 257: Vonda is on her own in this week as important personal business takes Lori away for a much needed day off. With Thanksgiving this week, Vonda…
Decoding SEO: Expert Insights & Strategies with Ryan Freeman
Episode 255: Vonda and Lori as they sit down with Ryan Freeman, President of Strider and a seasoned expert in the fields of SEO and online marketing. Ryan…
The Cut Foliage Business: Challenges and Opportunities with David Register from FernTrust
Episode 254: In this episode, hosts Lori and Vonda are joined by special guest David Register, the Executive Vice President at FernTrust, Inc. located in…
Honoring Labor Day: History, Lessons, and Tips for Moving into Fall
Episode 245: Today's episode is short and sweet as we share a brief history of Labor Day and highlights a valuable lesson that continue to resonate…
Celebrating Mother's Day Traditions from Around the World
Episode 228: Lori and Vonda explore the various traditions and customs of celebrating Mother's Day across different parts of the world. Drawing from an…
Mother's Day Marketing and Sales Tips
Episode 227: In this episode, Vonda and Lori are joined by Jennifer Barnard, from Tillies Flower Shop in Wichita, KS. With Mother's Day just around the…