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Stop Overthinking Social Media: Simple Strategies That Actually Work for Florists with Sarah LoBue
Sarah LoBue AIFD of Main Street Florist on treating your feed like a window into your shop, not a billboard - plus her three tips for florists who feel stuck.
From Forensics Lab to Flower Moxie with Amy McCord
Episode 330: What do forensic science and floral design have in common? For Amy McCord, founder of Flower Moxie, they're both part of the same unlikely…
Stop Overthinking Social Media: Real Strategies That Work
Episode 327: If social media feels overwhelming, confusing, or like one more thing on your already full plate, this episode is for you. Lori and Vonda sit…
Just Add Flowers: Inside That Flower Feeling’s Mission to Make Flowers an Everyday Habit
Episode 326: In this episode, Vonda and Lori welcome Vanessa Leite , Executive Director of That Flower Feeling , for a timely conversation about the…
Your Valentine’s Day Staff Meeting: Prepared, Profitable, and Positive
Episode 317: Valentine’s Day is the busiest and most important holiday of the year for florists, and preparation makes all the difference. Vonda and Lori…
From Pinterest to Petals: Turning 2026 Trends into Flowers with Ellie LaFever
Episode 314: Ellie’s back as the resident trend predictor, and this episode is all about what’s coming next for 2026, before your customers start asking for…
Taking Your Brand to the Next Level in 2026 with Angelique of Accent Decor
Episode 311: In this episode Ellie sits down with Angelique Witcher , Director of Marketing at Accent Decor , to talk all things branding and elevating your…
Email Marketing That Builds Real Customer Connection
Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that…
Mayhem with Marlin: Christmas Installs 101 — Pricing, Process & Profit
Episode 307: Lori and Vonda welcome friend and designer, Marlin Hargrove AIFD, for a masterclass in holiday home installs—equal parts sparkle and straight…
Making Magic (and Marketing) Happen for the Holidays
Episode 306 : When it rains, it pours — but even in the busiest, most chaotic weeks, florists know how to make something beautiful bloom. In this lively and…
Opportunity > Obstacles: A Candid State-of-the-Industry with SAF’s Kate Penn
Episode 303: Society of American Florist (SAF) CEO Kate Penn joins Lori and Vonda to unpack what’s really happening in floral retail—rising consumer spend,…
What Is Flower Clique, Really?
Episode 302: One of the questions we hear most often when we're out at shows, conventions, and symposiums is: “So…what is Flower Clique?” In this…
The Outsider’s Perspective: Working Inside a Family Business
Episode 301: What’s it really like to work in a family-owned business? In this episode, Lori chats with Mimi Pacheco, Marketing and Communications at Jet…
Marketing with Intention: Tone, Templates & Timing for Florists
Episode 296: Marketing is so much more than pretty Instagram posts – it’s the way your team answers the phone, the words you choose in an email, and the…
Three Generations, One Flower Clique: Behind the Scenes of Family, Flowers, and Fun
Episode 294: What happens when three generations come together for a week-long Flower Clique photo shoot? Lori and Vonda are joined by Ellie and Vonda’s…
Behind the Click: The Reality of Our Photo Shoots
Episode 288: In this honest and behind-the-scenes episode, Vonda, Lori, and Ellie unpack the highs, lows, and lessons from Flower Clique’s most ambitious…
Spring Forward: Mother’s Day Strategies from the Directors
Episode 273: Vonda and Lori are joined by Flower Clique's other two directors, Kami Martin and Ellie LaFever, in this episode packed with tangible…
Think Before You Type: Navigating Social Media & Workplace Conversations
Episode 272: Ever scrolled through social media and cringed at the comments? Vonda and Lori dive into the all-too-common issue of online negativity and how…
Floral Trends & The Power of Permanent Botanicals with Sarah Botchick
Episode 270: In this episode, Vonda and Lori continue their conversation with Sarah Botchick, General Marketing and Purchasing Manager at Pioneer Imports…
From High School HTML to Modern-Day Magic: Why Your Website Matters with Sarah Botchick
Episode 269: Grab a cup of coffee and join hosts Vonda and Lori as they sit down with Sarah Botchick, Marketing & Purchasing Manager at Pioneer Imports…