Episode 330: From Forensics Lab to Flower Moxie with Amy McCord
Episode 330: What do forensic science and floral design have in common? For Amy McCord, founder of Flower Moxie, they're both part of the same unlikely…
Episode 327: Stop Overthinking Social Media: Real Strategies That Work
Episode 327: If social media feels overwhelming, confusing, or like one more thing on your already full plate, this episode is for you. Lori and Vonda sit…
Episode 326: Just Add Flowers: Inside That Flower Feeling’s Mission to Make Flowers an Everyday Habit
Episode 326: In this episode, Vonda and Lori welcome Vanessa Leite , Executive Director of That Flower Feeling , for a timely conversation about the…
Episode 317: Your Valentine’s Day Staff Meeting: Prepared, Profitable, and Positive
Episode 317: Valentine’s Day is the busiest and most important holiday of the year for florists, and preparation makes all the difference. Vonda and Lori…
Episode 314: From Pinterest to Petals: Turning 2026 Trends into Flowers with Ellie LaFever
Episode 314: Ellie’s back as the resident trend predictor, and this episode is all about what’s coming next for 2026, before your customers start asking for…
Episode 311: Taking Your Brand to the Next Level in 2026 with Angelique of Accent Decor
Episode 311: In this episode Ellie sits down with Angelique Witcher , Director of Marketing at Accent Decor , to talk all things branding and elevating your…
Episode 308: Email Marketing That Builds Real Customer Connection
Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that…
Episode 307: Mayhem with Marlin: Christmas Installs 101 — Pricing, Process & Profit
Episode 307: Lori and Vonda welcome friend and designer, Marlin Hargrove AIFD, for a masterclass in holiday home installs—equal parts sparkle and straight…
Episode 306: Making Magic (and Marketing) Happen for the Holidays
Episode 306 : When it rains, it pours — but even in the busiest, most chaotic weeks, florists know how to make something beautiful bloom. In this lively and…
Episode 303: Opportunity > Obstacles: A Candid State-of-the-Industry with SAF’s Kate Penn
Episode 303: Society of American Florist (SAF) CEO Kate Penn joins Lori and Vonda to unpack what’s really happening in floral retail—rising consumer spend,…
Episode 302: What Is Flower Clique, Really?
Episode 302: One of the questions we hear most often when we're out at shows, conventions, and symposiums is: “So…what is Flower Clique?” In this…
Episode 301: The Outsider’s Perspective: Working Inside a Family Business
Episode 301: What’s it really like to work in a family-owned business? In this episode, Lori chats with Mimi Pacheco, Marketing and Communications at Jet…
Episode 296: Marketing with Intention: Tone, Templates & Timing for Florists
Episode 296: Marketing is so much more than pretty Instagram posts – it’s the way your team answers the phone, the words you choose in an email, and the…
Episode 294: Three Generations, One Flower Clique: Behind the Scenes of Family, Flowers, and Fun
Episode 294: What happens when three generations come together for a week-long Flower Clique photo shoot? Lori and Vonda are joined by Ellie and Vonda’s…
Episode 288: Behind the Click: The Reality of Our Photo Shoots
Episode 288: In this honest and behind-the-scenes episode, Vonda, Lori, and Ellie unpack the highs, lows, and lessons from Flower Clique’s most ambitious…
Episode 273: Spring Forward: Mother’s Day Strategies from the Directors
Episode 273: Vonda and Lori are joined by Flower Clique's other two directors, Kami Martin and Ellie LaFever, in this episode packed with tangible…
Episode 272: Think Before You Type: Navigating Social Media & Workplace Conversations
Episode 272: Ever scrolled through social media and cringed at the comments? Vonda and Lori dive into the all-too-common issue of online negativity and how…
Episode 270: Floral Trends & The Power of Permanent Botanicals with Sarah Botchick
Episode 270: In this episode, Vonda and Lori continue their conversation with Sarah Botchick, General Marketing and Purchasing Manager at Pioneer Imports…
Episode 269: From High School HTML to Modern-Day Magic: Why Your Website Matters with Sarah Botchick
Episode 269: Grab a cup of coffee and join hosts Vonda and Lori as they sit down with Sarah Botchick, Marketing & Purchasing Manager at Pioneer Imports…
Episode 265: Valentine's Day Countdown! Steps to Success
Episode 265: Lori and Vonda guide you through personalize and essential steps to a successful Valentine's Day in your flower shop. They emphasize the…