Episode 323: Why Showing Up Matters: The Power of Face-to-Face in Floral Education
Episode 323: In a world where we can learn anything online, is it still worth leaving your shop to attend a floral conference?
After returning from the Great Lakes Floral Expo, Lori shares what truly happens when you step out from behind the counter and show up in person. From unexpected hugs at the booth to meaningful hallway conversations, this episode explores the kind of connection, confidence, and inspiration that simply can’t be recreated on a screen.
Vonda and Lori talk about the unseen volunteers who make these events possible, the designers learning inside the flower room, and the ripple effect that happens when florists gather with open hearts and open minds. They reflect on the energy shift that takes place over a single weekend and the leadership impact of investing in yourself — and your team.
If you’ve ever wondered whether you have the time or whether it’s really worth it, this conversation is your reminder that showing up still matters. When we elevate one another, we elevate the entire industry.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist