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Stop Overthinking Social Media: Simple Strategies That Actually Work for Florists with Sarah LoBue
Sarah LoBue AIFD of Main Street Florist on treating your feed like a window into your shop, not a billboard - plus her three tips for florists who feel stuck.
The Empathy Blind Spots Every Leader Needs to Examine
Episode 344: Empathy is not something you either have or you don’t - it is a skill you can practice, strengthen, and sometimes struggle to access. In this…
Empathy Continued: Head, Heart, and Hands in the Flower Shop
Episode 343: Empathy is not just about feeling someone else’s emotions—it can shape how we communicate, lead our teams, serve customers, and respond when…
The Keepers of the Pretty | Moments with Marlin
Episode 340: What does it really mean to “make it pretty?” In this first Moments with Marlin episode, floral industry favorite Marlin Hargrove joins Lori…
Why People Don’t Change (And What Great Leaders Do Instead)
Episode 339: In this episode, Vonda and Lori explore a surprising truth about leadership: knowing better doesn’t always mean doing better. Drawing from…
Behind the Blooms: How the American Floral Endowment Supports Every Florist
Episode 338: Most florists have seen the AFE logo, but many don’t realize just how much the American Floral Endowment impacts their business every day. In…
When Your Dream Job Doesn’t Feel Right Anymore: Career Clarity & Courage in the Floral Industry
Episode 336: What happens when the dream you’ve been working toward for 20 years suddenly doesn’t feel right anymore? In this episode, we sit down with Kate…
What Sticks With You: Grandbabies, Mentors & the Lessons That Last
Episode 335: This week, Lori is back and fresh off one of the most meaningful experiences of her life: meeting her new grandson. As the conversation…
The Hidden Impact of People in Your Life (and Your Business)
Episode 334: This week’s episode is a solo, heartfelt reflection as Vonda takes the mic while Lori enjoys the first precious days with her new grandson.…
Finding Your People: The Power of Community (In and Beyond Flowers)
Episode 331: What does community really mean - and why does it matter so much, especially in the floral industry? In this heartfelt and honest conversation,…
What You Can Control (and What You Have to Let Go)
Episode 328: After Easter reflections (and a few stories involving pools, squirrels, and unexpected repairs), Lori and Vonda dive into a conversation that…
Stop Overthinking Social Media: Real Strategies That Work
Episode 327: If social media feels overwhelming, confusing, or like one more thing on your already full plate, this episode is for you. Lori and Vonda sit…
AIFD Registration Is Open!! From Vision to Reality: Elevate 2026 in Orlando
Episode 325: Registration is officially open — and we’re celebrating with a behind-the-scenes conversation you won’t want to miss. In this episode, Vonda…
Jelly Beans & Trust: 7 Subtle Ways to Win Customers for Life
Episode 324: What do jelly beans, golf course comfort stations, and customer service have in common? More than you might think. In this episode, Vonda and…
What Makes You Leery? Trusting Your Gut in Life, Business, and Flowers
Episode 322: What makes you instantly leery of a person or situation - and why does your gut matter more than you think? In this candid and wide-ranging…
Trust, Betrayal, and the Healing Power of Kindness
Episode 321: Broken trust doesn’t just hurt—it reshapes how we see people, relationships, and ourselves. In this episode, Vonda and Lori talk candidly about…
The Warren Buffett Principle Every Florist Should Implement
Episode 319: Kindness is a free investment with the highest returns — so why don't more florists treat it that way? Inspired by Warren Buffett's…
The Bingo Card Check-In: Progress, Perspective, and a Little Industry Tea
Episode 316: In this episode, Lori and Vonda flip their 2025 Bingo Cards and reflect on what actually got done, what didn’t, and why that matters. From…
Clean Up the Crap & Keep Going: A New Year, A New Word
Episode 315: In this special anniversary episode, Vonda, Lori, Ellie, and Kami gather to celebrate six years of Business & Pleasure of Flowers. They…
From Pinterest to Petals: Turning 2026 Trends into Flowers with Ellie LaFever
Episode 314: Ellie’s back as the resident trend predictor, and this episode is all about what’s coming next for 2026, before your customers start asking for…