Episode 342: Empathy Isn’t Agreement: The Leadership Skill Every Flower Shop Needs
Episode 342: Can empathy really make your flower shop more profitable? In this episode, Lori shares the key lessons from her leadership presentation at AIFD…
Episode 337: Blossoms & Bourbon: How Mark Frye Built a Floral Brand, a Business & a Global Audience
Episode 337: In this episode, we sit down with Mark Frye of Creative Occasions Flowers and Events to talk about his unexpected path—from speech pathologist…
Episode 332: Quick - Train Your Team on This Before Mother’s Day Hits
Episode 332: Mother’s Day is here—and the difference between a decent week and a record-breaking one comes down to how your team communicates with…
Episode 326: Just Add Flowers: Inside That Flower Feeling’s Mission to Make Flowers an Everyday Habit
Episode 326: In this episode, Vonda and Lori welcome Vanessa Leite , Executive Director of That Flower Feeling , for a timely conversation about the…
Episode 317: Your Valentine’s Day Staff Meeting: Prepared, Profitable, and Positive
Episode 317: Valentine’s Day is the busiest and most important holiday of the year for florists, and preparation makes all the difference. Vonda and Lori…
Episode 311: Taking Your Brand to the Next Level in 2026 with Angelique of Accent Decor
Episode 311: In this episode Ellie sits down with Angelique Witcher , Director of Marketing at Accent Decor , to talk all things branding and elevating your…
Episode 307: Mayhem with Marlin: Christmas Installs 101 — Pricing, Process & Profit
Episode 307: Lori and Vonda welcome friend and designer, Marlin Hargrove AIFD, for a masterclass in holiday home installs—equal parts sparkle and straight…
Episode 302: What Is Flower Clique, Really?
Episode 302: One of the questions we hear most often when we're out at shows, conventions, and symposiums is: “So…what is Flower Clique?” In this…
Episode 295: From SAF to Sympathy Sales: Lessons, Laughter, and Lasting Tributes
Episode 295: In this episode Vonda and Lori share their takeaways from the SAF Convention—highlighting programs, conversations, and connections that sparked…
Episode 291: The Most Profitable Tool in Your Shop: It’s Not What You Sell
Episode 291: What’s the #1 factor influencing your flower shop’s success? Spoiler: it’s not your flowers. In this episode, Lori dives deep into why your…
Episode 288: Behind the Click: The Reality of Our Photo Shoots
Episode 288: In this honest and behind-the-scenes episode, Vonda, Lori, and Ellie unpack the highs, lows, and lessons from Flower Clique’s most ambitious…
Tariff Talk (BONUS EPISODE)
In this special impromptu episode, Lori sits down with Ellie and Abby Chick, retail florist & advisor from Blakemore Flowers, to unpack the “T-word”…
Episode 273: Spring Forward: Mother’s Day Strategies from the Directors
Episode 273: Vonda and Lori are joined by Flower Clique's other two directors, Kami Martin and Ellie LaFever, in this episode packed with tangible…
Episode 234: Navigating the Industry with SAF Leaders Kate Penn CEO and Oscar Fernandez President and Chairperson
In this special extended episode, Vonda and Lori engage in an insightful interview and casual chat with Kate Penn, Executive Vice President/CEO of the…
Episode 219: Now is the Time to Prepare for Mother's Day (Yes, Now!)
Episode 219: Join Vonda and her guest, friend, and co-worker Kami Martin in this episode dedicated to the art of preparing a flower shop for Mother's…
Episode 203: Discovering Personality Tendencies and Strengths in Communication
Episode 203: In this episode Vonda and Lori hit the road in Illinois and are joined by Ellie LaFever. They share their experiences at a private meeting of…
Episode 191: The Importance of Pricing Your Flower Designs on Your Website
Episode 191: As a floral business owner, it can be challenging find the time and have the expertise to price your designs competitively and profitably,…
Real-Life Retail Florist: Floristry Education for Today's Professionals
Episode 152: A one-year collaboration in the making between the Flower Clique girls (Vonda, Lori & Ellie) and Abby Chick, floral educator and retail…
Episode 127: SAF Next Gen Live! What is it? Join Ellie LaFever, Nicole Palazzo and Derek Woodruff to find out more!
Episode 127: Lori and Ellie sit down with Nicole Palazzo from City Line Florist and Derek Woodruff AAF, AIFD, PFCI to talk about Next Gen, the Society of…
Episode 114: Valentine's Day Follow-up: Three Areas in your Business to Know & Control to Make a Profit
Episode 114: Lori and Vonda have their pulse on the industry and have been hearing a lot of chatter (post Valentine's Day) about the challenges…