Episode 337: Blossoms & Bourbon: How Mark Frye Built a Floral Brand, a Business & a Global Audience
Episode 337: In this episode, we sit down with Mark Frye of Creative Occasions Flowers and Events to talk about his unexpected path—from speech pathologist…
Episode 332: Quick - Train Your Team on This Before Mother’s Day Hits
Episode 332: Mother’s Day is here—and the difference between a decent week and a record-breaking one comes down to how your team communicates with…
Episode 328: What You Can Control (and What You Have to Let Go)
Episode 328: After Easter reflections (and a few stories involving pools, squirrels, and unexpected repairs), Lori and Vonda dive into a conversation that…
Episode 326: Just Add Flowers: Inside That Flower Feeling’s Mission to Make Flowers an Everyday Habit
Episode 326: In this episode, Vonda and Lori welcome Vanessa Leite , Executive Director of That Flower Feeling , for a timely conversation about the…
Episode 324: Jelly Beans & Trust: 7 Subtle Ways to Win Customers for Life
Episode 324: What do jelly beans, golf course comfort stations, and customer service have in common? More than you might think. In this episode, Vonda and…
Episode 322: What Makes You Leery? Trusting Your Gut in Life, Business, and Flowers
Episode 322: What makes you instantly leery of a person or situation - and why does your gut matter more than you think? In this candid and wide-ranging…
Episode 320: Bizarre Psychology & Valentine’s Day: Why People Think, Feel, and Buy the Way They Do
Episode 320: Valentine’s Day brings out fascinating human behavior. In this episode, Vonda and Lori unpack bizarre psychology facts, from confidence bias…
Episode 319: The Warren Buffett Principle Every Florist Should Implement
Episode 319: Kindness is a free investment with the highest returns — so why don't more florists treat it that way? Inspired by Warren Buffett's…
Episode 317: Your Valentine’s Day Staff Meeting: Prepared, Profitable, and Positive
Episode 317: Valentine’s Day is the busiest and most important holiday of the year for florists, and preparation makes all the difference. Vonda and Lori…
Episode 312: My Customer Service Voice vs. What I'm Really Thinking
Episode 312: Lori and Vonda lean into the chaos of the holiday season and tackle a topic every florist can relate to, what your customer service voice needs…
Episode 310: Not Every Customer Is Mad: The Power of Pause and Kindness
Episode 310: In this heartfelt episode, Lori and Vonda open up about the emotional side of customer service—especially during the busy holiday season. They…
Episode 308: Email Marketing That Builds Real Customer Connection
Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that…
Episode 296: Marketing with Intention: Tone, Templates & Timing for Florists
Episode 296: Marketing is so much more than pretty Instagram posts – it’s the way your team answers the phone, the words you choose in an email, and the…
Episode 295: From SAF to Sympathy Sales: Lessons, Laughter, and Lasting Tributes
Episode 295: In this episode Vonda and Lori share their takeaways from the SAF Convention—highlighting programs, conversations, and connections that sparked…
Episode 291: The Most Profitable Tool in Your Shop: It’s Not What You Sell
Episode 291: What’s the #1 factor influencing your flower shop’s success? Spoiler: it’s not your flowers. In this episode, Lori dives deep into why your…
Episode 284: You've Got RAS! (Reticular Activating System), Summer Mindset, and TX State Floral Expo with Marissa Guerrero
Episode 284: Summer has officially begun, and we’re diving into everything from backyard baseball memories to how summer traffic and summer hours impact our…
Episode 283: Flower Clique's Summer of Petals, Plans & Productivity
Episode 283: Join Lori and Vonda as they dive into the highs and lows of this year’s Mother’s Day sales, share their thoughts on how technology is making us…
Episode 280: Back to Just Us: Confessions, Laughter & A Fishing “Rodeo"
Episode 280: It’s just us this time—back to a catch up with Vonda and Lori. We’re catching up on everything from awkward customer service stories to deep…
Episode 266: Customer Service Lessons Learned from Lenny
Episode 266: In today's episode Lori candidly shares a heartfelt update on her father, Lenny, with Vonda and listeners. Lori takes us through the…
Episode 260: Overcoming Business Challenges with Positive Perspective
Episode 260: Vonda and Lori discuss how common negative narratives surrounding sales projections and the economy can drain our motivation and energy. They…