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Blossoms & Bourbon: How Mark Frye Built a Floral Brand, a Business & a Global Audience
Episode 337: In this episode, we sit down with Mark Frye of Creative Occasions Flowers and Events to talk about his unexpected path—from speech pathologist…
Quick - Train Your Team on This Before Mother’s Day Hits
Episode 332: Mother’s Day is here—and the difference between a decent week and a record-breaking one comes down to how your team communicates with…
What You Can Control (and What You Have to Let Go)
Episode 328: After Easter reflections (and a few stories involving pools, squirrels, and unexpected repairs), Lori and Vonda dive into a conversation that…
Just Add Flowers: Inside That Flower Feeling’s Mission to Make Flowers an Everyday Habit
Episode 326: In this episode, Vonda and Lori welcome Vanessa Leite , Executive Director of That Flower Feeling , for a timely conversation about the…
Jelly Beans & Trust: 7 Subtle Ways to Win Customers for Life
Episode 324: What do jelly beans, golf course comfort stations, and customer service have in common? More than you might think. In this episode, Vonda and…
What Makes You Leery? Trusting Your Gut in Life, Business, and Flowers
Episode 322: What makes you instantly leery of a person or situation - and why does your gut matter more than you think? In this candid and wide-ranging…
Bizarre Psychology & Valentine’s Day: Why People Think, Feel, and Buy the Way They Do
Episode 320: Valentine’s Day brings out fascinating human behavior. In this episode, Vonda and Lori unpack bizarre psychology facts, from confidence bias…
The Warren Buffett Principle Every Florist Should Implement
Episode 319: Kindness is a free investment with the highest returns — so why don't more florists treat it that way? Inspired by Warren Buffett's…
Your Valentine’s Day Staff Meeting: Prepared, Profitable, and Positive
Episode 317: Valentine’s Day is the busiest and most important holiday of the year for florists, and preparation makes all the difference. Vonda and Lori…
My Customer Service Voice vs. What I'm Really Thinking
Episode 312: Lori and Vonda lean into the chaos of the holiday season and tackle a topic every florist can relate to, what your customer service voice needs…
Not Every Customer Is Mad: The Power of Pause and Kindness
Episode 310: In this heartfelt episode, Lori and Vonda open up about the emotional side of customer service—especially during the busy holiday season. They…
Email Marketing That Builds Real Customer Connection
Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that…
Marketing with Intention: Tone, Templates & Timing for Florists
Episode 296: Marketing is so much more than pretty Instagram posts – it’s the way your team answers the phone, the words you choose in an email, and the…
From SAF to Sympathy Sales: Lessons, Laughter, and Lasting Tributes
Episode 295: In this episode Vonda and Lori share their takeaways from the SAF Convention—highlighting programs, conversations, and connections that sparked…
The Most Profitable Tool in Your Shop: It’s Not What You Sell
Episode 291: What’s the #1 factor influencing your flower shop’s success? Spoiler: it’s not your flowers. In this episode, Lori dives deep into why your…
You've Got RAS! (Reticular Activating System), Summer Mindset, and TX State Floral Expo with Marissa Guerrero
Episode 284: Summer has officially begun, and we’re diving into everything from backyard baseball memories to how summer traffic and summer hours impact our…
Flower Clique's Summer of Petals, Plans & Productivity
Episode 283: Join Lori and Vonda as they dive into the highs and lows of this year’s Mother’s Day sales, share their thoughts on how technology is making us…
Back to Just Us: Confessions, Laughter & A Fishing “Rodeo"
Episode 280: It’s just us this time—back to a catch up with Vonda and Lori. We’re catching up on everything from awkward customer service stories to deep…
Customer Service Lessons Learned from Lenny
Episode 266: In today's episode Lori candidly shares a heartfelt update on her father, Lenny, with Vonda and listeners. Lori takes us through the…
Overcoming Business Challenges with Positive Perspective
Episode 260: Vonda and Lori discuss how common negative narratives surrounding sales projections and the economy can drain our motivation and energy. They…