Tom Bowling AIFD, PFCI talks 2020 color trends, permanent botanicals, texture, and how to translate trend forecasts into what your customers will buy.

Industry legend Rich Salvaggio AIFD, PFCI on why conventions changed, the power of hands-on education, and three things that keep a flower shop in business.

Ellie LaFever grew up in a flower shop — now she's Flower Clique's creative director, sharing how shops can stay relevant to the next generation of buyers.

Press play at midnight in the design room: crazy card messages, legendary delivery driver stories, and flower shop laughs for Valentine's week.

Four customer service rules for flower shops: acknowledge fast, don't over-apologize, never shift blame, and add value — plus how to answer bad reviews.

Data scientist, closer, director, storyteller: learn the four customer personality types calling your flower shop and how to sell to each one.

Turn Valentine's chaos into organized chaos: build shop culture, let your team see you fail, and rally everyone around one goal before the big holiday.

Part two of small changes for 2020: track your time, tame multitasking, prioritize like a florist, and lead a team people actually want to follow.

Skip the resolutions. Vonda and Lori share small, doable changes — organization, sleep, movement, and problem-solving — that pay off in your flower shop.

Meet Vonda LaFever and Lori Wilson in episode one — who they are, why they started a floral business podcast, and what's coming for flower shop owners.