Hundreds of episodes. Take what you need.
Search any topic or keyword ā holidays, hiring, pricing, whatever you're looking for.
December is here! What does it mean for the shop?
December prep for flower shops ā installs, poinsettias, pre-greening, virtual open houses, Facebook contests, and a post-Thanksgiving dose of gratitude.
Interview with Beth O'Reilly AIFD, TMF, Designer on HBOās "Full Bloom"
Beth O'Reilly AIFD spills the behind-the-scenes story of HBO Max's Full Bloom ā auditions, COVID bubbles, team drama, and competing for $100,000.
Interview with J. ~ From Growing up in a Flower Shop to Host of āJ Schwankeās Life in Bloom on Public Television
J Schwanke on going from fourth-generation florist to PBS host of Life in Bloom ā flower triggers, tribute work, and being the Bob Ross of flowers.
What Causes Something to Become Contagious? What makes you share something you like?
Vonda and Lori unpack Jonah Berger's Contagious for florists ā social currency, triggers, emotion, and social proof that get customers sharing your shop.
Interview with Bill LaFever, Owner of BDC on Supply Chain challenges and expectations for the Retail Florist
Bill LaFever of Bill Doran Company on 2020 holiday flower shortages, doubled Valentine's freight, and why florists should lock in 75% of orders now.
Anxiety in the Flower Shop: What you need to know
Vonda and Lori on situational anxiety in the flower shop ā 4 a.m. wake-ups, product shortages, hiring stress, and how to make anxiety work for you.
Interview with Julie Poeltler AIFD PFCI, IMF, CAFA on the importance of Education and more...
Julie Poeltler AIFD on why great designers never stop learning, her COVID door-knocker bouquets, a lucky moon rock, and 40 years of small-town floristry.
The Value of Communication with Employees in your Business
Six practical communication steps for flower shop teams ā clear language, tone at the top, telling staff first, and over-communicating before the holidays.
Interview with Audrey Kristoff, Product Specialist at Flower Clique
Meet Audrey Kristoff, Flower Clique's product specialist ā an outsider's take on shop owners, sympathy books, bundles, and real customer service.
Interview with Jenny Thomasson AIFD, PFCI, EMC of Jenny T Floristry
Jenny Thomasson AIFD, PFCI, EMC on building Jenny T Floristry, her book Perishable Poetics, and giving yourself permission to create unapologetically.
5 Tips to Help Resolve Conflict
Conflict in your flower shop is inevitable. Vonda and Lori cover 5 causes of workplace conflict and 5 tips to resolve it before it turns your team toxic.
Are you making Unhealthy Comparisons in Your Life and Business?
Comparison is the thief of joy. Vonda and Lori unpack 4 dangers of unhealthy comparison ā personal and in managing your flower shop team ā plus 5 reminders.
Interview with Ken Senter AIFD: Wedding and Event Business impacts from Covid
Ken Senter AIFD of The Senterpiece in Houston talks honestly about running a wedding and event business through COVID ā with wisdom, compassion, and balance.
Interview with Renee Tucci AIFD PFCI: An Unusual Journey to Success
Renee Tucci AIFD PFCI shares her journey from grocery store floral counter to the Philadelphia Flower Show ā plus her secret: community over competition.
What the Heck is Flower Clique?!
Vonda and Lori bring in Kami Martin and Ellie LaFever to answer the big FAQs: what Flower Clique, One Clique, and Flower Prep School really are.
What You Need To Know About Subscriptions
Flower subscriptions mean recurring revenue. Vonda and Lori break down the three subscription types and how to start selling them in your flower shop.
Decision Fatigue is Real, What You Need to Know.
Decision fatigue is real ā Vonda and Lori share 4 ways flower shop owners can make better choices: good enough over perfect, gut plus expertise, and more.
Life's Realities: Eleven Things We All Need To Realize
Fresh off her COVID recovery, Lori joins Vonda to walk through 11 life realities every flower shop owner needs ā health, hard work, saying no, and more.
The AIFD Journey: Sharing the Voices of New AIFD Members and a Few Lessons Learned
Vonda retraces her AIFD journey from her first symposium in 1987 to induction ā with advice from Herb Mitchell and the voices of three brand-new members.
The Flower Shop of the Future: Keep your eyes open!
Ellie interviews Vonda on her AIFD "Flower Shop of the Future" program: SMS marketing, cashless checkout, QR payments, and what came true in two years.