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Voices of Prominent AIFD Members: Why AIFD?
Eight of floristry's most respected voices ā McGukin, Gilliam, Farrell, and more ā answer one question: why does AIFD membership matter?
AIFD Leadership: Interview with Jody McLeod AIFD, PFCI + Mayor of Clayton, NC
Designer and mayor Jody McLeod maps floral design principles onto leadership ā and breaks down the four leadership styles every flower shop team needs.
Celebrate AIFD Month: Interview with Jackie Lacey AIFD President
AIFD President Jackie Lacey on what accreditation really gives a florist ā confidence, community, and a "license to learn" ā plus a preview of Symposium 2021.
Feedback vs. Advice: It's All In The Approach
How to have tough employee conversations without tears or blame: the IDEALS framework, Winnie the Pooh language, and why "advice" beats "feedback."
Turtles are like People: Both can only move forward if they stick their neck out
What a zoo turtle named Jaws can teach florists about risk: four lessons on decisions, failure, and sticking your neck out after a season of hiding.
What can give you Joy in the Midst of a Storm?
Vonda and Lori on choosing joy in hard seasons ā why joy differs from happiness, what shapes it, and how florists can protect it in their business.
Interview with Ryan Freeman: What can you do for your online business?
Strider founder Ryan Freeman shares free ways florists can boost their online presence ā Google My Business, a real About Us page, and more.
Inspiration: The What, Who, and Where, Interview with Ellie LaFever
Vonda, Lori, and guest Ellie LaFever unpack where creative inspiration comes from ā and why you shouldn't source ideas from the medium you're designing in.
Interview with Sharon McGukin AIFD, PFCI: What's Next - Selling Flowers in 2020/2021
Sharon McGukin AIFD, PFCI on her vision for selling flowers after the pause: goal setting, hidden opportunities, pop-up shops, and the experience economy.
What to Say, and Not to Say! Online Review Advice from Flower Clique Specialist Leslie Bridendolph
Flower Clique's Leslie Bridendolph shares how florists should answer online reviews, handle order-gatherer complaints, and protect their Google listing.
Mother's Day Memories: It's the little things.
Episode 019: Vonda and Lori have a casual conversation about Mother' Day. Starting with a little flower care, to childhood memories and onto memoriesā¦
Rethinking Mother's Day: Maintaining your brand and your sanity while planning your Mother's Day
Episode 018: Ellie LaFever, Creative Director and brand manager of Flower Clique, joins Vonda LaFever and Lori Wilson to discuss last minute marketing ideasā¦
Bonus Episode: We asked you, "What's giving you life, bringing you joy, through the challenges?"
Bonus 0001: Vonda and Lori have been interacting with so many the Flower Clique Members, and our Cliquers (you!) and have some heartfelt answers. How wouldā¦
Vonda and Lori ask, "Who will you be, post Covid-19?"
Episode 017: Join Vonda and Lori as they share thoughts and help you plan who YOU are going to be on the other side of the pandemic. We all need to haveā¦
3 Steps in the process of life changes that you might be experiencing now
016: Join Vonda and Lori as the relate the Change Curve to what is happening today. In the business world, the curve, and its associated emotions, is oftenā¦
Interview with Kate Penn, CEO Society of American Florists
SAF CEO Kate Penn on what the Society of American Florists does ā advocacy, flower research, free Covid-era webinars, and a new value-driven direction.
Interview with Bill LaFever: Effects of Covid 19 on the floral industry and benefits of CARES Act
Wholesaler Bill LaFever on Covid-19's impact across the floral supply chain and a plain-English breakdown of the CARES Act Paycheck Protection Program.
The Power of Flowers and how it helps in this time of Covid-19
Vonda and Lori share the research behind flower power ā and practical ways florists can serve customers, stay visible, and stay hopeful during Covid-19.
Interview with Tim Farrell: Challenges and Opportunities
Tim Farrell AIFD, AAF, PFCI on balancing creativity with profit, turning donation requests into showstopper PR, and choosing opportunity over challenge.
Interview with Kami Martin: Your website, reviews and more...
Kami Martin of Flower Clique shares what sells on a florist website, why less inventory converts better, and a six-step plan for answering bad reviews.