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Do Employee Incentives Work? Maybe it Depends on your Teamā¦
Do employee incentives work in a flower shop? Vonda and Lori share real florist incentive ideas ā individual, team, and "caught being good" rewards.
SEO and PPC: An Easy to Understand Explanation to What it is and How it Works
Ryan Freeman of Strider breaks down SEO vs. pay-per-click for flower shops ā how each works, which one your shop needs, and how to measure results.
All Leaders Face Challenges, How Do You Cope?
Vonda and Lori share coping strategies for flower shop leaders facing shortages and stress ā adult timeouts, proactive thinking, collaboration, and honesty.
Where did all the flowers go? Throw back to past Easters with great ideas to market TODAY!
Vonda and Lori share Easter corsage memories and marketing ideas ā wristlet giveaways, throwback posts, and phone calls ā to revive Easter sales.
Floral Industry Predictions and Updates for 2021 with Bill LaFever, President of Bill Doran Company
Bill LaFever of Bill Doran Company on 2021's flower shortages, rising freight costs, tint trends, and why florists must pre-book for Mother's Day.
Time and Patience: The Struggle is Real
Vonda and Lori share how flower shop owners can shift from reactive to proactive, find their top three tasks, and delegate wisely to win back their time.
What's Your Frog? Book Talk on Eat that Frog! by Brian Tracy
Vonda and Lori dig into Eat That Frog! by Brian Tracy ā the 80/20 rule, the law of three, and how flower shop owners can stop procrastinating and delegate.
A Tribute to a Special Friend, Marie Ackerman AIFD PFCI AAF
Vonda, Julie Poeltler, and Tim Farrell remember floral education icon Marie Ackerman ā her lessons, her legacy, and the fund carrying her mission forward.
It's Time for a Reset! What Does That Mean for You?
After Valentine's Day, Vonda and Lori share how flower shops reset ā post-holiday debriefs, a mind dump exercise, and a life-saving checklist.
Lights, Camera, Action! What are the gal's up to with Ellie LaFever?
Vonda and Lori sit down with Ellie LaFever to debrief a Mother's Day photo shoot, preview Sales Prep School, and recap a Barstool Sports interview.
Four Must Know Customer Service Tips for Valentine's Day and Everyday!
Vonda and Lori share four must-know customer service rules for flower shops ā from answering by the third ring to giving more than customers bargained for.
Employee Care and Website Tips for Valentine's Day: It's not too late to get ready!
Skinny down your website, price for the holiday, and protect your team's morale ā Vonda, Lori, and Kami Martin get your shop truly Valentine's-ready.
Interview with Jerome Raska AIFD: Successful Branding and Marketing Ideas for Everyday and Valentine's Day!
Jerome Raska AIFD of Blumz in Detroit on how simplifying saved his shops ā 800 hanging baskets, $100 wrapped bouquets, and branding that sticks.
Valentine's Day Marketing and More
The four biggest Valentine's questions from real flower shop owners ā forecasts, local partnerships, part-time staffing, and COVID-proofing.
Start Off 2021 with a Word, Goals and a Vision Board!
A word of the year, real goals, and a vision board that's only about you ā Vonda and Lori share how to point your year (and your shop) in the right direction.
Celebrating Year #1 ~ Join us to celebrate!
One year of the podcast and of Flower Clique! Vonda, Lori, Ellie, and Kami celebrate the wins ā tips, subscriptions, giftware online ā and what's next.
Lessons Learned in 2020 and How to Take Control 2021!
Vonda and Lori close out 2020 with the lessons florists learned the hard way ā and the mindset shifts that will put you back in control for 2021.
Tips to Find Joy in this Unprecedented Christmas Holiday
A COVID Christmas isn't the holiday anyone planned. Vonda and Lori share honest, practical ways for florists to feel it all ā and still find the joy.
Not Just for the Holidays ā 3 Areas to Direct Your Energy in Business
Worn down by the holidays? Vonda and Lori share the 3 areas florists should direct their energy ā finances, marketing, and rest ā heading into the new year.
Interview with Ace Berry AIFD, PFCI About His Experience on Full Bloom on HBO
Ace Berry AIFD takes us behind the scenes of HBO Max's Full Bloom ā casting, challenges, the final room, and how flowers mended a broken oil-field worker.