Vonda and Lori share four must-know customer service rules for flower shops — from answering by the third ring to giving more than customers bargained for.

Skinny down your website, price for the holiday, and protect your team's morale — Vonda, Lori, and Kami Martin get your shop truly Valentine's-ready.

Jerome Raska AIFD of Blumz in Detroit on how simplifying saved his shops — 800 hanging baskets, $100 wrapped bouquets, and branding that sticks.

The four biggest Valentine's questions from real flower shop owners — forecasts, local partnerships, part-time staffing, and COVID-proofing.

A word of the year, real goals, and a vision board that's only about you — Vonda and Lori share how to point your year (and your shop) in the right direction.

One year of the podcast and of Flower Clique! Vonda, Lori, Ellie, and Kami celebrate the wins — tips, subscriptions, giftware online — and what's next.

Vonda and Lori close out 2020 with the lessons florists learned the hard way — and the mindset shifts that will put you back in control for 2021.

A COVID Christmas isn't the holiday anyone planned. Vonda and Lori share honest, practical ways for florists to feel it all — and still find the joy.

Worn down by the holidays? Vonda and Lori share the 3 areas florists should direct their energy — finances, marketing, and rest — heading into the new year.

Ace Berry AIFD takes us behind the scenes of HBO Max's Full Bloom — casting, challenges, the final room, and how flowers mended a broken oil-field worker.

December prep for flower shops — installs, poinsettias, pre-greening, virtual open houses, Facebook contests, and a post-Thanksgiving dose of gratitude.

Beth O'Reilly AIFD spills the behind-the-scenes story of HBO Max's Full Bloom — auditions, COVID bubbles, team drama, and competing for $100,000.

J Schwanke on going from fourth-generation florist to PBS host of Life in Bloom — flower triggers, tribute work, and being the Bob Ross of flowers.

Vonda and Lori unpack Jonah Berger's Contagious for florists — social currency, triggers, emotion, and social proof that get customers sharing your shop.

Bill LaFever of Bill Doran Company on 2020 holiday flower shortages, doubled Valentine's freight, and why florists should lock in 75% of orders now.

Vonda and Lori on situational anxiety in the flower shop — 4 a.m. wake-ups, product shortages, hiring stress, and how to make anxiety work for you.

Julie Poeltler AIFD on why great designers never stop learning, her COVID door-knocker bouquets, a lucky moon rock, and 40 years of small-town floristry.

Six practical communication steps for flower shop teams — clear language, tone at the top, telling staff first, and over-communicating before the holidays.

Meet Audrey Kristoff, Flower Clique's product specialist — an outsider's take on shop owners, sympathy books, bundles, and real customer service.

Jenny Thomasson AIFD, PFCI, EMC on building Jenny T Floristry, her book Perishable Poetics, and giving yourself permission to create unapologetically.