Episode 39: 5 Tips to Help Resolve Conflict
Conflict in your flower shop is inevitable. Vonda and Lori cover 5 causes of workplace conflict and 5 tips to resolve it before it turns your team toxic.
Episode 38: Are you making Unhealthy Comparisons in Your Life and Business?
Comparison is the thief of joy. Vonda and Lori unpack 4 dangers of unhealthy comparison — personal and in managing your flower shop team — plus 5 reminders.
Episode 37: Interview with Ken Senter AIFD: Wedding and Event Business impacts from Covid
Ken Senter AIFD of The Senterpiece in Houston talks honestly about running a wedding and event business through COVID — with wisdom, compassion, and balance.
Episode 36: Interview with Renee Tucci AIFD PFCI: An unusual Journey to Success
Renee Tucci AIFD PFCI shares her journey from grocery store floral counter to the Philadelphia Flower Show — plus her secret: community over competition.
Episode 35: What the Heck is Flower Clique?!
Vonda and Lori bring in Kami Martin and Ellie LaFever to answer the big FAQs: what Flower Clique, One Clique, and Flower Prep School really are.
Episode 34: What You Need To Know About Subscriptions
Flower subscriptions mean recurring revenue. Vonda and Lori break down the three subscription types and how to start selling them in your flower shop.
Episode 33: Decision Fatigue is Real, What You Need to Know.
Decision fatigue is real — Vonda and Lori share 4 ways flower shop owners can make better choices: good enough over perfect, gut plus expertise, and more.
Episode 32: Life's Realities: Eleven Things We All Need To Realize
Fresh off her COVID recovery, Lori joins Vonda to walk through 11 life realities every flower shop owner needs — health, hard work, saying no, and more.
Episode 31: The AIFD Journey: Sharing the Voices of a few New AIFD Members and a Few Lessons Learned
Vonda retraces her AIFD journey from her first symposium in 1987 to induction — with advice from Herb Mitchell and the voices of three brand-new members.
Episode 30: The Flower Shop of the Future: Keep your eyes open! Vonda & Ellie LaFever
Ellie interviews Vonda on her AIFD "Flower Shop of the Future" program: SMS marketing, cashless checkout, QR payments, and what came true in two years.
Episode 29: Voices of Prominent AIFD Members: Why AIFD?
Eight of floristry's most respected voices — McGukin, Gilliam, Farrell, and more — answer one question: why does AIFD membership matter?
Episode 28: AIFD Leadership: Interview with Jody McLeod AIFD, PFCI + Mayor of Clayton, NC
Designer and mayor Jody McLeod maps floral design principles onto leadership — and breaks down the four leadership styles every flower shop team needs.
Episode 27: Celebrate AIFD Month: Interview with Jackie Lacey AIFD President
AIFD President Jackie Lacey on what accreditation really gives a florist — confidence, community, and a "license to learn" — plus a preview of Symposium 2021.
Episode 26: Feedback vs. Advice: It's all in the approach
How to have tough employee conversations without tears or blame: the IDEALS framework, Winnie the Pooh language, and why "advice" beats "feedback."
Episode 25: Turtles are like people: both can only move forward if they stick their neck out
What a zoo turtle named Jaws can teach florists about risk: four lessons on decisions, failure, and sticking your neck out after a season of hiding.
Episode 24: What can give you Joy in the Midst of a Storm?
Vonda and Lori on choosing joy in hard seasons — why joy differs from happiness, what shapes it, and how florists can protect it in their business.
Episode 23: Interview with Ryan Freeman: What can you do for your online business?
Strider founder Ryan Freeman shares free ways florists can boost their online presence — Google My Business, a real About Us page, and more.
Episode 22: Inspiration: The What, Who, and Where, Interview with Ellie LaFever
Vonda, Lori, and guest Ellie LaFever unpack where creative inspiration comes from — and why you shouldn't source ideas from the medium you're designing in.
Episode 21: Interview with Sharon McGukin AIFD, PFCI: What's Next - Selling Flowers in 2020/2021
Sharon McGukin AIFD, PFCI on her vision for selling flowers after the pause: goal setting, hidden opportunities, pop-up shops, and the experience economy.
Episode 20: What to Say, and Not to Say! Online Review Advice from Flower Clique Specialist Leslie Bridendolph
Flower Clique's Leslie Bridendolph shares how florists should answer online reviews, handle order-gatherer complaints, and protect their Google listing.