AN ALL-WOMEN TEAM FOR RETAIL FLORISTS

finally: you've found the support
you've always needed.

we're the team that gets you.

We are an all-women team that empowers you with tools and services to elevate your retail flower business. We understand the challenges you face in the floral industry — that's how our membership came to life.

Our e-commerce solutions for retail florists are meticulously crafted to make running your business easier and more fun.

We value our customers above all else because you are the heart and soul of Flower Clique. Together, we're making a real and lasting impact on our industry. That's why we prioritize connection and obsess over your needs — because your success is our success.

values that run to our core.

keep it simple.

Knowledge is about accumulating facts. Wisdom is in its simplification. Paring it down to the essentials creates space for only the best to shine.

in the know.

We encourage growth and instill confidence through courses, workshops, and personalized mentorship.

keep it real.

There's never enough time in the day to do it all. Trust us and we'll return the trust with streamlined systems and higher profit. We've got the caliber of work ethic and professionalism you deserve.

in this together.

A safe space where florists support florists alongside our trusted team. Be connected to something bigger.

we help retail florists remove the overwhelm.

meet the women behind flower clique.

Vonda LaFever
Vonda LaFever
CEO + FOUNDER

The visionary who started it all. Profit, product, and e-comm strategy — Vonda has spent her career in the flower business and built the Clique so florists never have to figure it out alone.

Ellie LaFever
Ellie LaFever
CREATIVE DIRECTOR + CTO

The eye behind everything you see — photography, product development, marketing, and the tech that makes it all run. If it's beautiful and it works, that's Ellie.

Lori Wilson
Lori Wilson
DIRECTOR OF COMMUNITY + EDUCATION

Podcast co-host, PrepSchool powerhouse, and keeper of Shop Talk. Lori runs CliqueMail and our community — and for some members, doubles as a therapist.

Kami Martin
Kami Martin
DIRECTOR OF MEMBERSHIP

Your website fairy godmother. Kami is the Clique Concierge for every website request — the reason members say their site "just handles itself."

Audrey Kristoff
Audrey Kristoff
PRODUCT MANAGER

Farm to Shop logistics, wholesale flowers, sympathy books, wedding galleries, and your social posts — Audrey keeps product moving and shops stocked.

Denise Williams
Denise Williams
E-COMM OPERATIONS SPECIALIST

Twelve-plus web platforms and counting. Whatever system your shop runs on, Denise has seen it, fixed it, and made it faster.

Leslie Briedendolph
Leslie Briedendolph
E-COMM + MEMBERSHIP SPECIALIST

Member communications and Teleflora merchandising — Leslie keeps your storefront sharp and your inbox answered.

Allie Packer
Allie Packer
E-COMM SPECIALIST

Our Floranext and non-Teleflora merchandising specialist — Allie makes sure every platform gets the same beautiful treatment.

Cheri Leinweber
Cheri Leinweber
CLIQUEMAIL SPECIALIST

Email marketing and web merchandising — Cheri gets the right blooms in front of the right customers at the right time.

Dona Kurkowiak
Dona Kurkowiak
PARTNER SALES EXECUTIVE

Planting seeds and nurturing them into flowers in our Clique Garden — Dona grows the membership and personally welcomes every new shop.

Julie Poeltler
Julie Poeltler
COLLABORATOR

Creative advisor, PrepSchool educator, and a retail shop owner herself — Julie teaches from the workroom, not the sidelines. Find her @juliesfountainofflowers.

Abby Chick
Abby Chick
COLLABORATOR

Creative advisor, PrepSchool educator, Mayesh Design Star, and retail shop owner — Abby lives the florist life she teaches. Find her @abbychickflowers.

Alicia Purvis
Alicia Purvis
BILLING MANAGER

The friendly face behind membership and Farm to Shop billing — and your go-to for card or ACH changes. Questions about your account? Alicia has the answer before you finish asking.

Flower Clique is not for the faint of heart. We're for those florists who are ready to roll up their sleeves and work hard to achieve their goals. We believe in turning dreams into realities — and we're here to provide the tools and support you need to make it happen.

when you're ready, we saved you a seat.

let's bloom together ✿