Episode 344: The Empathy Blind Spots Every Leader Needs to Examine
Episode 344: Empathy is not something you either have or you don’t - it is a skill you can practice, strengthen, and sometimes struggle to access. In this…
Episode 342: Empathy Isn’t Agreement: The Leadership Skill Every Flower Shop Needs
Episode 342: Can empathy really make your flower shop more profitable? In this episode, Lori shares the key lessons from her leadership presentation at AIFD…
Episode 340: The Keepers of the Pretty | Moments with Marlin
Episode 340: What does it really mean to “make it pretty?” In this first Moments with Marlin episode, floral industry favorite Marlin Hargrove joins Lori…
Episode 338: Behind the Blooms: How the American Floral Endowment Supports Every Florist
Episode 338: Most florists have seen the AFE logo, but many don’t realize just how much the American Floral Endowment impacts their business every day. In…
Episode 333: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Episode 333: In this episode, we’re diving into everything you didn’t know you needed to know about the AIFD Symposium—and why it’s so much more than just…
Episode 331: Finding Your People: The Power of Community (In and Beyond Flowers)
Episode 331: What does community really mean - and why does it matter so much, especially in the floral industry? In this heartfelt and honest conversation,…
Episode 329: Hard Truths Flower Shop Owners Need to Hear
Episode 329: This one might sting a little. Lori and Vonda are saying the quiet part out loud—sharing the hard truths flower shop owners need to hear but…
Episode 325: AIFD Registration Is Open!! From Vision to Reality: Elevate 2026 in Orlando
Episode 325: Registration is officially open — and we’re celebrating with a behind-the-scenes conversation you won’t want to miss. In this episode, Vonda…
Episode 323: Why Showing Up Matters: The Power of Face-to-Face in Floral Education
Episode 323: In a world where we can learn anything online, is it still worth leaving your shop to attend a floral conference? After returning from the…
Episode 314: From Pinterest to Petals: Turning 2026 Trends into Flowers with Ellie LaFever
Episode 314: Ellie’s back as the resident trend predictor, and this episode is all about what’s coming next for 2026, before your customers start asking for…
Episode 311: Taking Your Brand to the Next Level in 2026 with Angelique of Accent Decor
Episode 311: In this episode Ellie sits down with Angelique Witcher , Director of Marketing at Accent Decor , to talk all things branding and elevating your…
Episode 309: Designing a Dream Wedding in Rome: Flowers, Flexibility & a Whole Lot of Love
Episode 309: In this special episode, Lori and Vonda welcome a very important guest—Ellie—to relive her unforgettable wedding in Rome and pull back the…
Episode 306: Making Magic (and Marketing) Happen for the Holidays
Episode 306 : When it rains, it pours — but even in the busiest, most chaotic weeks, florists know how to make something beautiful bloom. In this lively and…
Episode 295: From SAF to Sympathy Sales: Lessons, Laughter, and Lasting Tributes
Episode 295: In this episode Vonda and Lori share their takeaways from the SAF Convention—highlighting programs, conversations, and connections that sparked…
Episode 289: Make a Statement or Stay in the House: Marlin Hargrove’s Journey to Freelance Floral Designer, one of Laughter, Redemption, and Floral Passion
Episode 289: Recorded on Lori's birthday, Lori and Vonda are joined by the one and only Marlin Hargrove—freelance designer, industry educator, and…
Episode 288: Behind the Click: The Reality of Our Photo Shoots
Episode 288: In this honest and behind-the-scenes episode, Vonda, Lori, and Ellie unpack the highs, lows, and lessons from Flower Clique’s most ambitious…
Episode 283: Flower Clique's Summer of Petals, Plans & Productivity
Episode 283: Join Lori and Vonda as they dive into the highs and lows of this year’s Mother’s Day sales, share their thoughts on how technology is making us…
Episode 282: Too Many Words, Too Little Time: Reading, Retention & Real-Life Learning
Episode 282: In this episode, Vonda admits her struggle with staying focused (and awake) while reading—and Lori steps in with practical, real-life…
"You Could Do That..." Ian Prosser & Zoë Gallina Talk Wedding Trends and Family Biz
Episode 277: This week, Lori and Ellie sit down with floral royalty — the dynamic father-daughter duo of Botanica Design Studio , Ian Prosser AIFD and Zoe…
Episode 275: Meet Your Flower Buddies: Tech, Tools & Gummy Bears with Paul & Tony Guerrie
Episode 275: In this fun and info-packed episode, Vonda and Lori sit down with Paul and Tony Guerrie, the brilliant (and delightfully humble) co-founders of…