Hundreds of episodes. Take what you need.
Search any topic or keyword — holidays, hiring, pricing, whatever you're looking for.
The Empathy Blind Spots Every Leader Needs to Examine
Episode 344: Empathy is not something you either have or you don’t - it is a skill you can practice, strengthen, and sometimes struggle to access. In this…
Empathy Isn’t Agreement: The Leadership Skill Every Flower Shop Needs
Episode 342: Can empathy really make your flower shop more profitable? In this episode, Lori shares the key lessons from her leadership presentation at AIFD…
The Keepers of the Pretty | Moments with Marlin
Episode 340: What does it really mean to “make it pretty?” In this first Moments with Marlin episode, floral industry favorite Marlin Hargrove joins Lori…
Behind the Blooms: How the American Floral Endowment Supports Every Florist
Episode 338: Most florists have seen the AFE logo, but many don’t realize just how much the American Floral Endowment impacts their business every day. In…
More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Episode 333: In this episode, we’re diving into everything you didn’t know you needed to know about the AIFD Symposium—and why it’s so much more than just…
Finding Your People: The Power of Community (In and Beyond Flowers)
Episode 331: What does community really mean - and why does it matter so much, especially in the floral industry? In this heartfelt and honest conversation,…
Hard Truths Flower Shop Owners Need to Hear
Episode 329: This one might sting a little. Lori and Vonda are saying the quiet part out loud—sharing the hard truths flower shop owners need to hear but…
AIFD Registration Is Open!! From Vision to Reality: Elevate 2026 in Orlando
Episode 325: Registration is officially open — and we’re celebrating with a behind-the-scenes conversation you won’t want to miss. In this episode, Vonda…
Why Showing Up Matters: The Power of Face-to-Face in Floral Education
Episode 323: In a world where we can learn anything online, is it still worth leaving your shop to attend a floral conference? After returning from the…
From Pinterest to Petals: Turning 2026 Trends into Flowers with Ellie LaFever
Episode 314: Ellie’s back as the resident trend predictor, and this episode is all about what’s coming next for 2026, before your customers start asking for…
Taking Your Brand to the Next Level in 2026 with Angelique of Accent Decor
Episode 311: In this episode Ellie sits down with Angelique Witcher , Director of Marketing at Accent Decor , to talk all things branding and elevating your…
Designing a Dream Wedding in Rome: Flowers, Flexibility & a Whole Lot of Love
Episode 309: In this special episode, Lori and Vonda welcome a very important guest—Ellie—to relive her unforgettable wedding in Rome and pull back the…
Making Magic (and Marketing) Happen for the Holidays
Episode 306 : When it rains, it pours — but even in the busiest, most chaotic weeks, florists know how to make something beautiful bloom. In this lively and…
From SAF to Sympathy Sales: Lessons, Laughter, and Lasting Tributes
Episode 295: In this episode Vonda and Lori share their takeaways from the SAF Convention—highlighting programs, conversations, and connections that sparked…
Make a Statement or Stay in the House: Marlin Hargrove’s Journey to Freelance Floral Designer, one of Laughter, Redemption, and Floral Passion
Episode 289: Recorded on Lori's birthday, Lori and Vonda are joined by the one and only Marlin Hargrove—freelance designer, industry educator, and…
Behind the Click: The Reality of Our Photo Shoots
Episode 288: In this honest and behind-the-scenes episode, Vonda, Lori, and Ellie unpack the highs, lows, and lessons from Flower Clique’s most ambitious…
Flower Clique's Summer of Petals, Plans & Productivity
Episode 283: Join Lori and Vonda as they dive into the highs and lows of this year’s Mother’s Day sales, share their thoughts on how technology is making us…
Too Many Words, Too Little Time: Reading, Retention & Real-Life Learning
Episode 282: In this episode, Vonda admits her struggle with staying focused (and awake) while reading—and Lori steps in with practical, real-life…
"You Could Do That..." Ian Prosser & Zoë Gallina Talk Wedding Trends and Family Biz
Episode 277: This week, Lori and Ellie sit down with floral royalty — the dynamic father-daughter duo of Botanica Design Studio , Ian Prosser AIFD and Zoe…
Meet Your Flower Buddies: Tech, Tools & Gummy Bears with Paul & Tony Guerrie
Episode 275: In this fun and info-packed episode, Vonda and Lori sit down with Paul and Tony Guerrie, the brilliant (and delightfully humble) co-founders of…