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Who's the Boss? Husband and Wife Team, Beth and Dwain Wilwol Share their Story on Owning a Flower Shop
Episode 128: Our new summer series, Who's the Boss?, starts with a husband and wife team. Beth and Dwain Wilwol have a unique situation, workingā¦
SAF Next Gen Live! What is it? Join Ellie LaFever, Nicole Palazzo and Derek Woodruff to find out more!
Episode 127: Lori and Ellie sit down with Nicole Palazzo from City Line Florist and Derek Woodruff AAF, AIFD, PFCI to talk about Next Gen, the Society ofā¦
Leadership is Listening: More Words of Advice from Michael Martin - Teleflora EVP & GM of Sales & Membership
Episode 126: In the last episode Michael Martin, Teleflora EVP & GM of Sales & Membership shared with Vonda and Lori a bit about himself and hisā¦
Behind the mic with Michael Martin, EVP and General Manager of Sales & Marketing at Teleflora
Episode 125: In this episode Vonda and Lori had the opportunity to chat with Michael Martin, from Teleflora and learn more about his background andā¦
Episode 124: Trending...Mother's Day 2022 Aftermath
Episode 124: Mother's Day 2022 is in the books! Vonda and Lori share experiences of flower shop owners, many of them Flower Clique members. There wereā¦
Remember When...in the Floral Industry with Katy Miller and Tim Farrell AIFD, AAF, PFCI
Episode 123: With Mother's Day coming right up, we thought it would be a good time for an episode to reflect on the early days of our careers in theā¦
Web Recap: SEO Made Easy + Mother's Day Prep Tips from Ryan Freeman
Episode 122: SEO (Search Engine Optimization) is a huge topic. What to do and what not to do. The difference between paid and organic search. Do I need toā¦
What are Balloon Buddies and What Do They Have to do With Flowers?
Episode 121: Many flower shops sell a variety of gifts and balloons, in addition to flowers. In episode, Lori speaks with a Flower Clique member, Deniseā¦
Trending: Bit of a Slowdown, Hiring and What is Employee Branding?
Episode 120: Are you feeling that you can finally catch your breath and business seems to be a bit slower than last year at this time? Do you find itā¦
Tips to Increase Sympathy Sales in Your Floral Business
Episode 119: Vonda and Lori are joined by Audrey Kristoff, Product Manager at Flower Clique , to chat about sympathy sales. We recently hosted a webinar forā¦
Communication: What Every Owner Wishes His Employee Knew...And Vice Versa š
Episode 118: There is often a disconnect between the leadership on the team and the other staff members, which can cause frustration, dissension and evenā¦
What is Emotional Labor and Why You Need to Know...
Episode 117: Today's session is a subject that was totally unplanned, however, one that Vonda and Lori feel holds a lesson for most everyone. Lifeā¦
Trending Subjects: Let's Talk Prom and Delivery
Episode 116: Vonda and Lori make it a goal to have their pulse on the floral industry. With their ears to the ground and eyes scrolling through socialā¦
5 Tips to Resolve Conflict in the Workplace
Episode 115: Today we have a replay of an earlier episode, but it is very relevant coming off of such a busy time in the workplace. Conflict andā¦
Valentine's Day Follow-up: Three Areas in your Business to Know & Control to Make a Profit
Episode 114: Lori and Vonda have their pulse on the industry and have been hearing a lot of chatter (post Valentine's Day) about the challengesā¦
Innovation in the Floral Industry is Possible! Interview with Sahid Nahim Founder of New Bloom Solutions
Episode 113: Vonda and Lori are joined by Sahid Nahim, founder of New Bloom Solutions. We discovered that Flower Clique and New Bloom Solutions have severalā¦
Self-Care for Florists: Helpful Tips For You & Your Team
Episode 112: Valentine's Day is a huge holiday in the flower business. It's the single busiest day of the year for the retail florist. Now thatā¦
Clarity in Flower Sales: Words that Can Confuse a Customer
Episode 111: Clear communication is essential in customer satisfaction in any sale, but flower sales can be even more challenging. Simple words or phrasesā¦
Are We Reaching the Next Generation of Flower Buyers? A Candid Interview with Millennial & Gen Z Guys
Episode 110: It's always a challenge to know how to market products to the next generation of consumers, and flowers are no different. In thisā¦
Men & Flowers with Eddie from Barstool Sports
Episode 109: This is the "rest of the story" as Ellie LaFever turns the table on Eddie Farrer of Barstool Sports Chicago. One year ago Vonda andā¦