Episode 324: Jelly Beans & Trust: 7 Subtle Ways to Win Customers for Life
Episode 324: What do jelly beans, golf course comfort stations, and customer service have in common? More than you might think. In this episode, Vonda and…
Episode 323: Why Showing Up Matters: The Power of Face-to-Face in Floral Education
Episode 323: In a world where we can learn anything online, is it still worth leaving your shop to attend a floral conference? After returning from the…
Episode 322: What Makes You Leery? Trusting Your Gut in Life, Business, and Flowers
Episode 322: What makes you instantly leery of a person or situation - and why does your gut matter more than you think? In this candid and wide-ranging…
Episode 321: Trust, Betrayal, and the Healing Power of Kindness
Episode 321: Broken trust doesn’t just hurt—it reshapes how we see people, relationships, and ourselves. In this episode, Vonda and Lori talk candidly about…
Episode 320: Bizarre Psychology & Valentine’s Day: Why People Think, Feel, and Buy the Way They Do
Episode 320: Valentine’s Day brings out fascinating human behavior. In this episode, Vonda and Lori unpack bizarre psychology facts, from confidence bias…
Episode 319: The Warren Buffett Principle Every Florist Should Implement
Episode 319: Kindness is a free investment with the highest returns — so why don't more florists treat it that way? Inspired by Warren Buffett's…
Episode 318: Dilly, Dally & Clique Conference Confessions: SAF Next Gen
Episode 318: In this episode, Lori and Ellie sit down for a candid (and slightly unfiltered) conversation we’re calling Clique Conference Confessions . From…
Episode 317: Your Valentine’s Day Staff Meeting: Prepared, Profitable, and Positive
Episode 317: Valentine’s Day is the busiest and most important holiday of the year for florists, and preparation makes all the difference. Vonda and Lori…
Episode 316: The Bingo Card Check-In: Progress, Perspective, and a Little Industry Tea
Episode 316: In this episode, Lori and Vonda flip their 2025 Bingo Cards and reflect on what actually got done, what didn’t, and why that matters. From…
Episode 315: Clean Up the Crap & Keep Going: A New Year, A New Word
Episode 315: In this special anniversary episode, Vonda, Lori, Ellie, and Kami gather to celebrate six years of Business & Pleasure of Flowers. They…
Episode 314: From Pinterest to Petals: Turning 2026 Trends into Flowers with Ellie LaFever
Episode 314: Ellie’s back as the resident trend predictor, and this episode is all about what’s coming next for 2026, before your customers start asking for…
Episode 313: 10 Signs You’re Mentally Strong (Even If You Don’t Feel Like It)
Episode 313: It’s almost Christmas, the packages are at the mercy of FedEx and UPS, and Lori’s dad is calling two days before the holiday wondering if he…
Episode 312: My Customer Service Voice vs. What I'm Really Thinking
Episode 312: Lori and Vonda lean into the chaos of the holiday season and tackle a topic every florist can relate to, what your customer service voice needs…
Episode 311: Taking Your Brand to the Next Level in 2026 with Angelique of Accent Decor
Episode 311: In this episode Ellie sits down with Angelique Witcher , Director of Marketing at Accent Decor , to talk all things branding and elevating your…
Episode 310: Not Every Customer Is Mad: The Power of Pause and Kindness
Episode 310: In this heartfelt episode, Lori and Vonda open up about the emotional side of customer service—especially during the busy holiday season. They…
Episode 309: Designing a Dream Wedding in Rome: Flowers, Flexibility & a Whole Lot of Love
Episode 309: In this special episode, Lori and Vonda welcome a very important guest—Ellie—to relive her unforgettable wedding in Rome and pull back the…
Episode 308: Email Marketing That Builds Real Customer Connection
Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that…
Episode 307: Mayhem with Marlin: Christmas Installs 101 — Pricing, Process & Profit
Episode 307: Lori and Vonda welcome friend and designer, Marlin Hargrove AIFD, for a masterclass in holiday home installs—equal parts sparkle and straight…
Episode 306: Making Magic (and Marketing) Happen for the Holidays
Episode 306 : When it rains, it pours — but even in the busiest, most chaotic weeks, florists know how to make something beautiful bloom. In this lively and…
Episode 305: When It Rains, It Pours: Giving Yourself Grace in Life’s Storms
Episode 305: In this heartfelt and candid conversation, Lori opens up about one of those weeks — when everything seems to happen at once. From car troubles…