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Mother's Day Memories: It's the little things.
Episode 019: Vonda and Lori have a casual conversation about Mother' Day. Starting with a little flower care, to childhood memories and onto memories…
Rethinking Mother's Day: Maintaining your brand and your sanity while planning your Mother's Day
Episode 018: Ellie LaFever, Creative Director and brand manager of Flower Clique, joins Vonda LaFever and Lori Wilson to discuss last minute marketing ideas…
Bonus Episode: We asked you, "What's giving you life, bringing you joy, through the challenges?"
Bonus 0001: Vonda and Lori have been interacting with so many the Flower Clique Members, and our Cliquers (you!) and have some heartfelt answers. How would…
Vonda and Lori ask, "Who will you be, post Covid-19?"
Episode 017: Join Vonda and Lori as they share thoughts and help you plan who YOU are going to be on the other side of the pandemic. We all need to have…
3 Steps in the process of life changes that you might be experiencing now
016: Join Vonda and Lori as the relate the Change Curve to what is happening today. In the business world, the curve, and its associated emotions, is often…
Interview with Kate Penn, CEO Society of American Florists
SAF CEO Kate Penn on what the Society of American Florists does — advocacy, flower research, free Covid-era webinars, and a new value-driven direction.
Interview with Bill LaFever: Effects of Covid 19 on the floral industry and benefits of CARES Act
Wholesaler Bill LaFever on Covid-19's impact across the floral supply chain and a plain-English breakdown of the CARES Act Paycheck Protection Program.
The Power of Flowers and how it helps in this time of Covid-19
Vonda and Lori share the research behind flower power — and practical ways florists can serve customers, stay visible, and stay hopeful during Covid-19.
Interview with Tim Farrell: Challenges and Opportunities
Tim Farrell AIFD, AAF, PFCI on balancing creativity with profit, turning donation requests into showstopper PR, and choosing opportunity over challenge.
Interview with Kami Martin: Your website, reviews and more...
Kami Martin of Flower Clique shares what sells on a florist website, why less inventory converts better, and a six-step plan for answering bad reviews.
Interview with Tom Bowling: Trends to expect for 2020, Permanent Botanicals
Tom Bowling AIFD, PFCI talks 2020 color trends, permanent botanicals, texture, and how to translate trend forecasts into what your customers will buy.
Interview with Rich Salvaggio: Changes in the Floral Industry
Industry legend Rich Salvaggio AIFD, PFCI on why conventions changed, the power of hands-on education, and three things that keep a flower shop in business.
Interview with Ellie LaFever: Lessons learned growing up in the flower shop and beyond
Ellie LaFever grew up in a flower shop — now she's Flower Clique's creative director, sharing how shops can stay relevant to the next generation of buyers.
A Few Laughs for Valentine's Day Stress Relief!
Press play at midnight in the design room: crazy card messages, legendary delivery driver stories, and flower shop laughs for Valentine's week.
Four Must-Know Rules for Customer Service
Four customer service rules for flower shops: acknowledge fast, don't over-apologize, never shift blame, and add value — plus how to answer bad reviews.
Lead Your Team by Knowing Your Audience
Data scientist, closer, director, storyteller: learn the four customer personality types calling your flower shop and how to sell to each one.
Valentine's Day! It's Time to Rally Your Team!
Turn Valentine's chaos into organized chaos: build shop culture, let your team see you fail, and rally everyone around one goal before the big holiday.
Part 2: Small Changes, A Better You, & Better Business for 2020
Part two of small changes for 2020: track your time, tame multitasking, prioritize like a florist, and lead a team people actually want to follow.
How Small Changes Can Create A Better You and Better Business Practices for 2020
Skip the resolutions. Vonda and Lori share small, doable changes — organization, sleep, movement, and problem-solving — that pay off in your flower shop.
Welcome to The Business & Pleasure of Flowers!
Meet Vonda LaFever and Lori Wilson in episode one — who they are, why they started a floral business podcast, and what's coming for flower shop owners.